Fractional growth for ecommerce, SaaS, health & consumer brands

Paid acquisition that shows up in revenue, not just the dashboard.

Growth and performance marketing leader with hands-on ownership of acquisition P&L. I have led advertising programs totaling $35M+ a year with recurring $2M+ monthly budgets, scaling DTC ecommerce brands, a multi-state healthcare provider, a fintech app and B2B SaaS companies across paid social and paid search.

6.86xBlended ROAS across DTC, SaaS & app clients
154%Of private equity board plan, Q2 2026
10Paid channels run concurrently across 7 markets

Whatever the vertical or platform, the scorecard is revenue

MetaGoogle AdsYouTubeTikTokSnapchatPinterestApple Search AdsQuora+ LinkedIn, Nextdoor, Taboola & Outbrain
Book an intro call See the work
Yousuf Ahmadi
Acquisition cost reduced
▼ 47% on Meta
▼ 75% on Google Ads
Similar gains on TikTok, Snap & Apple Search Ads
Bookings vs board plan154%

Yousuf AhmadiGrowth & performance marketing leader

A few of the programs I have built and run

Also worked on, agency sideRampClickUpParabolaand many more →

$35M/yrPaid media program scaled from $12M, with $2M+ monthly budgets −47%Meta cost per acquisition, cut through creative testing −75%Google cost per qualified lead, with 7x the lead volume 1.5x → 6.27xShopify-verified ROAS for a DTC ecommerce brand
01 / Selected work

Different verticals. The same growth system.

DTC ecommerce, B2B SaaS, consumer healthcare, fintech and mobile apps. The product changes, but the job does not: get clean signal into the platforms, make creative the growth lever, and scale only as fast as unit economics allow. Whether the goal is first orders, booked consults or closed-won deals, I measure it all the way to revenue.

🛍️ DTC ecommerce💻 B2B SaaS🩺 Consumer healthcare📱 Fintech & mobile apps🏗️ Home & construction

Metro Vein Centers

Healthcare · scale

Multi-location consumer healthcare · Performance Marketing Manager · 2024 to 2026 · 10 channels, 7 state markets

The scale credential: $12M to $35M a year in media, with acquisition cost down 48%.

$12M→$35MAnnual media managed
−48%Cost per booked consult
5 of 6Months beating goal
10 / 7Channels / state markets

The problem

Grow booked volume across seven state markets without letting acquisition cost drift, in a category where lead quality decides whether a booking ever becomes revenue. More volume is easy to buy. More volume at a falling cost takes a system.

What I did

  • Measured at the booking, not the click. Cost per booked consult was the operating metric, never cost per lead.
  • Fed confirmed booking events back to the platforms so bidding chased high intent rather than cheap form fills.
  • Ran dozens of creative tests a month across demographics, languages and formats, scaling winners fast and cutting the rest.
  • Reallocated across ten channels monthly, matching spend to each state's maturity rather than one national plan.
The receipt I hired and trained the performance marketing manager who took the function over when I left. Every engagement should end with the client less dependent on me, not more.
Indexed performance

Booked volume against monthly goal

Absolute spend and volume are commercially confidential and shown indexed. July is included deliberately. It is the month we ran over on cost and under on volume, and the month that produced the diagnosis behind the autumn recovery.

02 / How I work

A paid program is only worth what you can prove it is worth.

01
SignalFix what the platforms optimize toward. Everything downstream inherits its quality.
02
CreativeThe highest-leverage variable, run as a testing program rather than a production task.
03
RetentionFollow cohorts past the close. Did the customers you bought actually stay and expand?

I came up on the operator side, not the agency side. That means I have sat in the rooms where a marketing number gets challenged, and I learned early that the only number worth reporting is one you can defend line by line.

My work starts with the signal going into the platforms, because everything downstream inherits its quality. Then creative, which is the highest-leverage variable most teams still treat as a production task. Then the uncomfortable part: following customers past the close to see whether the ones you bought actually stayed.

I have done that across DTC ecommerce, B2B SaaS, consumer healthcare, fintech and mobile apps, on budgets from a standing start to $35M a year. I work fluently across the modern marketing technology stack, including CDPs, data warehouses and BI tools, and I operate at both the strategic and executional level on PPC, SEO and go-to-market alike.

Ad platforms

Meta AdsGoogle AdsPerformance MaxYouTube AdsTikTok AdsSnapchat AdsPinterest AdsApple Search AdsQuora AdsNextdoor AdsLinkedIn AdsTaboolaOutbrainProgrammatic display & CTV

Data, measurement & martech

Meta CAPIGA4Google Tag ManagerBigQuerySalesforceHubSpotShopifyZapierSegment (CDP)TableauPower BIUTM & ValueTrackSession recording & heatmaps
03 / The difference

You are not buying hours. You are buying whose judgment runs your budget.

Agencies solve their margin problem by putting a director on your kickoff call and a coordinator on your account. I keep the client load small, and when a program needs more than one set of hands, the second set belongs to another director-level operator. Senior ownership is the rule, not the pitch.

The agency model

  • A director pitches you. A coordinator two years into their career runs the account.
  • Your budget is one of fifteen that analyst is pacing this week.
  • Channel specialists optimize their channel. Nobody owns your revenue.
  • Reporting is built to justify the retainer.
  • Strategy arrives quarterly, in a deck.

Working with me

  • The operator on the sales call is the one in your account on Tuesday morning.
  • A deliberately small client load. Your account is never one of fifteen.
  • Senior only, at every level of the account. If a program needs a second operator, it is another director, not a coordinator, and one name stays accountable for revenue and CAC.
  • Reporting built to survive an audit, because mine did, at 99.6% agreement with the CRM.
  • In your Slack and your standups, working off your CRM rather than a screenshot of it.
04 / AI, martech & attribution

The part most marketers outsource, and I do myself.

Media buying is the visible half of the job. The half that decides whether any of it counts is the plumbing underneath, and I build that rather than filing a ticket for it.

01 · Infrastructure

Attribution built from scratch

UTM taxonomy, clean CRM lead flows, campaign-level tracking and offline conversion imports, using aggregate privacy-conscious measurement rather than user-level tracking. At Hostfully none of it existed when I arrived, so I built the whole layer before I optimized a single campaign.

Zero to a full measurement stack in six months
02 · Rigor

Measurement that survives scrutiny

When my attribution basis was challenged internally I audited every paid opportunity in the quarter against the CRM's own lead source field and published a record-level workbook so anyone could check it. I also built the billing cross-reference tying signed contract value to revenue actually billing, which proved the headline number was overstated.

99.6% agreement under audit
03 · AI

AI as throughput, not a shortcut

I built an AI agent that produces on-brand static creative at speed, which expanded how many concepts we could test each week without adding headcount. I use AI the same way in analysis and reporting: to raise the number of questions I can ask of the data, not to decide the answer.

More concepts tested per week, same team

How a paid lead is tracked, click to revenue

99.6% match with CRM lead source
ClickAd platformutm_source=meta&utm_campaign=…
VisitLanding pageUTMs captured in hidden fields
LeadCRM recordLead source + campaign stored
PipelineOpportunitySQL, stage, amount
RevenueClosed wonCross-checked to billing
05 / Capabilities

What I do, hands on keys

Paid media

Meta and Google Ads run day to day, from account structure and bidding to pacing and budget moves.

Advantage+ · Performance Max · high-intent search · dynamic creative · catalog · lookalikes

Diagnostics & recovery

Finding the root cause when performance drops. One example: a Google outage traced to a conversion sync tied to a former employee’s account.

Pipeline diagnosis · conversion integrity · platform troubleshooting

Growth strategy

Customer definition, funnel math, and a budget model that connects spend to revenue, whether that means orders, bookings or ARR.

CAC & contribution margin · MQL to SQL to won · CAC payback · NRR by cohort · channel mix · board reporting

Creative strategy

Concept testing run to a clear decision, plus briefs a designer can work from.

Problem-led concepting · UGC direction · teardowns · AI-assisted statics

Conversion & landing pages

Landing page builds and testing, set up without pulling engineering time.

LP builds · session recording · heatmaps · AEO and passage extraction

Sales alignment

A logged reason for every missed meeting, reviewed by campaign and creative each month.

Disqualification loops · SDR feedback · lead quality diagnostics

06 / Engagements

How we would work together

Most clients work with me on a retainer, with me running the program end to end. It starts with a teardown of what you have today.

RETAINER · EMBEDDED OPERATOR

A head of growth, without the headcount.

I run the function end to end: strategy, media buying, creative and measurement. I’m in your accounts every week and report into whatever forum your leadership already uses. If the program outgrows one operator, the second is director-level too.

Best forCompanies with budget to deploy and no senior growth lead in the seat.
Book an intro call

What’s included

  • ✓
    Paid media ownershipSearch and social, from account structure to daily pacing.
  • ✓
    Creative programConcepting, production and an always-on testing cadence.
  • ✓
    Attribution and CRM instrumentationTracking that ties spend to orders, pipeline and revenue.
  • ✓
    Weekly optimizationPacing, bidding and budget reallocation across channels.
  • ✓
    Exec and board reportingMonthly, built on the conservative numbers.
Also available

Consultancy, strategy only. A full diagnostic of your accounts, attribution and funnel, then ongoing direction for your in-house team or agency, without me in the accounts day to day.

07 / References

What people say

Yousuf stands out for one simple reason: he delivers results.

Kevin McReady
Kevin McReadyHead of Demand Generation

After cycling through multiple agencies that couldn’t quite crack the code on our paid search strategy, Yousuf stepped in and immediately made an impact. What impressed me most was his ability to operate at both the strategic level and in the trenches. He didn’t just tell us what needed to happen, he rolled up his sleeves and made it happen.

Within months of working together, Yousuf transformed our paid search from a cost center into a legitimate revenue driver. The results speak for themselves: lower cost per lead, higher lead quality, and campaigns that actually scale efficiently.

If you’re looking for someone who can both architect a winning paid media strategy and execute it flawlessly, Yousuf is your person.

Yousuf is one of the people I count on most. The way he owns our paid media and demand gen strategy gives me total confidence. He brings rigor and calm to a part of the business that could easily feel chaotic.
Jaimie Anzelone
Jaimie AnzeloneVP of Marketing
Before Yousuf I didn’t trust our ad numbers. Google and Meta would tell us one thing and Shopify another. He fixed that first, and from then on every report he sent was the conservative version, which made me trust it more, not less. It felt like having someone in-house who actually cared whether the money was working.
KG
Kelvin GoncalvesMarketing Manager
By the time I stepped in, most of the heavy lifting was already done. The tracking was clean, the platforms were optimizing toward actual booked consults instead of cheap leads, and there was a testing rhythm that kept creative fresh. That foundation is a big reason the account kept performing.
Michael Zola
Michael ZolaPerformance Marketing Manager

If the paid program is not producing revenue, I can usually tell you why in a week.

Send me access and the last 90 days. The first conversation is a teardown of what you already have, not a pitch.

Book a 30-minute intro

The 90-day teardown

  • ✓
    Conversion signalWhat the platforms are actually optimizing toward
  • ✓
    AttributionWhether spend ties to real orders, pipeline and revenue
  • ✓
    CreativeWhich concepts are carrying cost, and which aren’t
  • ✓
    Budget mixWhere the next dollar should and shouldn’t go
  • ✓
    Funnel leaksWhere qualified buyers drop between click and close
Emailgtamarketers@gmail.com
Calendarcalendly.com/gtamarketers/30min
LinkedInlinkedin.com/in/yousuf-a-3806301b2
Based inOntario, Canada · US hours